• The trade mark is a distinguishing symbol enabling the differentiation of products of the same type offered by different undertakings.
  • The trade mark increases the market value and reputation of the company. By generating emotions and positive associations, the signs attract customers ' attention by increasing the attractiveness of the products being flagged.
  • They provide a marketing tool and a foundation for branding and reputation.
  • Protection of the mark gives the possibility of reaping the financial benefits: the possibility of selling or pledging to the company, the title of contribution, to grant a license for its use.
  • may be useful in the process of acquiring external financing.
  • A protected sign is an effective tool to take legal action against unfair character-based competition.